Generate Top Quality Applicants with Three Twitter Recruitment Tactics
How do your recruiting efforts fit with a tweeted picture of the world’s largest pineapple? What’s the effectiveness of a job posting next to a tweet with the claim, “best. nachos. ever.”? While it may seem like a disconnect at first, you are missing great candidates if you aren’t following these three simple Twitter recruiting strategies today…
I talked a bit about social media in the previous blog post on the importance of an Marketing/HR partnership to create effective employment branding. Social media is all about the conversations you have with your customers (or in your case, potential employees) and this has typically been Marketing’s sandbox. Several surveys suggest that social media has now become the second leading source of new employees behind current employee referrals. As a result, you need to ensure you have a seat at the table when it comes to company social media strategy.
Here are three effective Twitter recruitment tactics you’ll want to evaluate for your employment branding and recruiting strategy:
1. Utilize Twitter Job Syndication Sites – Many of these are free with some charging a nominal fee for posting
TweetMyJobs.com – One of the largest syndicators with many well-known companies posting daily. Post your jobs for a couple of bucks and have them pushed out to thousands of followers who choose which tweets to receive based on geography, industry and specialty.
Twitter Feeds based on Career Specialty – for example; candidates looking for a media job would subscribe to: http://twitter.com/#!/MediaJobsDaily
Twitter Feeds based on your Vertical – Candidates looking for a construction job would subscribe to: http://twitter.com/#!/GetConstrucJobs
Twitter Feeds based on your Geography – Candidates in Chicago would subscribe to: http://twitter.com/#!/jobschicago
2. Create a separate Twitter Jobs account, different from your corporate feed:
Marketing, Sales and Communications departments will always have a bevy of information to post on your company Twitter feed. Create a separate Twitter address for jobs at your company. Check out the Starbucks Jobs Twitter feed with over 14k followers: http://twitter.com/#!/StarbucksJobs
3. Post with applicable #hashtags and a shortened url to be found by candidates searching Twitter:
Posting a Marketing job in Phoenix? A good rule of thumb is to limit yourself to no more than three hashtags per tweet. In this case you could use #jobs #marketing #phoenix. Using the right hashtags will get you found through the Twitter search or by dedicated Twitter job search engines like: http://www.twitjobsearch.com/. Don’t forget to include a shortened url link to the actual job posting itself. You can use one of the free shortened url generators like http://tiny.cc/ or http://bit.ly/ so you use the minimum amount of characters on your link.
So go on, flap those wings and tweet out your sweet recruiting song that generates more top quality applicants using these three easy employment branding tactics.
byChad Gretzema, Spyre Employment Branding
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